Insights
Thinking for the decisions ahead.
Practical perspectives from the Studio20 team on the questions our clients bring us most.
Social · Jun 2026Posting more is not a social media strategy
What to decide before the content calendar. Most accounts are not short of posts. They are short of a reason to be followed.
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Apps · Jun 2026An app will not fix a journey nobody has mapped
What to check before you commission one. The brief says app. The problem is usually somewhere between the customer and the counter.
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Data · Jun 2026Why the new dashboard went unused
Start with the decision, not the data. Most dashboards are built to show everything, which is why nobody opens them twice.
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Frequently asked questions.
What are these articles?
Short pieces on the questions clients bring us most often, written from engagements rather than from the news.
Who writes them?
The people doing the work — the strategists, designers and engineers on the engagements each piece draws on.
How often do you publish?
When there is something worth saying, not to a schedule. Each piece states the question as it usually arrives, why the obvious answer tends to fail, and where to start instead.
Can we talk about one of these in our own context?
Yes. Tell us which of these is live for you and we will come back with an initial view in writing.
Facing one of these?
Tell us what you are working on, and we will take it from there.
Tell us how we can help