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A Platform Built for Clarity and Growth

Corporate Websites & Platforms · South and Southeast Asia

  • Creador
  • Digital Audit
  • UX Strategy
  • UI/UX
  • WordPress Development
Project screens from the Creador engagement

Creador is a private equity firm investing across South and Southeast Asia. Its website is where investors, portfolio companies, partners and future hires get to know the firm.

How the story unfolded

  1. 01Digital audit
  2. 02Content and sitemap review
  3. 03User journey
  4. 04Information architecture
  5. 05Modular UX/UI
  6. 06Custom WordPress build
  7. 07QA and handover
Growth cycle · Expand

The information was all there. So why couldn’t people find it?

What we found

Our audit found performance, mobile and SEO issues, with an average load time of around five seconds. An overly complex structure made the right content hard to find quickly.

What we recommended

We restructured how people reach the information that matters to them.

  • Rework journeys around investors, portfolio companies, partners and career audiences
  • Simplify the website hierarchy and reduce navigation complexity
  • Create clearer pathways into the portfolio, people, value creation and foundation work
  • Introduce a modular content system for easier long-term management

What we implemented

We then designed and developed the platform around that new structure.

  • A content, sitemap and user-journey review
  • A modular UX/UI design system
  • A custom WordPress build with structured content fields
  • Responsive layouts, analytics, SEO tools and forms, followed by testing and handover

What we delivered

  • Content and journey review
  • Simplified sitemap and navigation
  • Journeys for investors, portfolio companies, partners and careers
  • Modular UX/UI design system
  • Custom WordPress build
  • Responsive layouts
  • Analytics, SEO tooling and forms

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